WHO WE HELP &
WHAT PROBLEM WE SOLVE
You’re a skilled facilitator, trainer, or newly certified professional — and you’re great at the work itself. But when it comes to building a business around it, things can feel confusing and overwhelming. Many new practitioners realise quickly that their training prepared them for the work… but not for running a business.
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You might be unsure where to start, how to package your services, or what to charge. The systems, admin, and tech can feel like a whole different language. And while you know you’re capable, you’re not confident about the business side yet.
You might be:
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You’ve finished your training but don’t know how to get your first paying clients.
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You’re stuck choosing your niche or naming your program.
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You feel overwhelmed by websites, systems, and “all the tech.”
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You’ve tried to figure it out alone but keep getting stuck or second-guessing yourself.



WHAT WE OFFER

Business Foundations Coaching – Starter
A focused 90-minute strategy session plus a personalised action plan to help new coaches and facilitators set a strong foundation and start moving forward with confidence.

8-Week Start Strong Coaching Program
A guided 12-week plan to help you refine your offer, strengthen your systems, and lift your results with consistent coaching support.
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Website Setup Support (Wix+Basic Integration)
Support to get your Wix website live, connected, and ready for business with essential pages and integrations completed for you.
And other tailored support options...
Want Help Deciding the Right Package?
Book a FREE 30-Minute Clarity Call
Before you choose a service, let’s talk.
This quick, supportive call helps you:
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Get clear on which package fits your goals
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Ask questions about the coaching process
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Understand what your next steps should be
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Feel confident about your decision — before investing
No pressure. No commitments.
Just clarity, direction, and a chance to explore what you truly need.​

Testimonial of Sue Spence, Founder of Horses Helping Humans
“Turn your training into momentum and your momentum into a thriving business.”
Over the years of working with trainers, facilitators, and emerging coaches, I’ve watched so many talented people struggle not because they lacked passion or skill, but because no one had ever shown them how to build a business that actually supports their work.
That’s why I am so proud of the business coaching offered through Start Strong. It fills that gap with clarity, structure, and genuine support.
Chelle has a unique ability to guide new facilitators step by step, without overwhelming them or expecting them to have everything figured out. She brings a steady, encouraging presence that helps people move through the tech, the planning, and the practical business setup with confidence.
What I appreciate most is how human and grounded her approach is. She understands the work we do, she understands the heart behind it, and she knows exactly how to turn that into a sustainable pathway forward.
For anyone wanting to build a solid foundation and truly step into this work as a profession, her coaching is an invaluable starting point.
“You’re skilled. You’re ready. Now it’s time to build the business behind it..."
About the Coach
Business & Leadership Coach for Facilitators, Trainers, and Purpose-Led Practitioners

- Chelle King
For as long as I can remember, I’ve been drawn to people who want to make a real difference in the world. Not just dreamers — but doers. The facilitators, trainers, coaches, and community leaders who step into their work because they genuinely want to help someone’s life shift for the better.
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My career has taken me through all types of businesses — from grassroots community organisations to national programs stretching across multiple states. But every step along the way taught me the same thing: meaningful work thrives when people feel supported, confident, and capable… yet so many were never shown how to build the solid business foundations they needed.
I stepped into leadership early and found myself guiding teams, building new programs, supporting growth, and navigating the complexities of operations across different industries. Eventually, I became the General Manager, responsible for programs, partnerships, and operations across NSW, QLD, VIC, and the ACT.
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In that role, I worked with an incredible mix of people — presenters, facilitators, school leaders, corporate partners, parents, and young people. I oversaw injury prevention programs, community education initiatives, and teams that were genuinely passionate about helping others stay safe and thrive. I saw the power of structure. I saw the importance of clarity. And I saw how much people grew when someone simply walked alongside them.
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At the same time, I was deeply involved with Horses Helping Humans, a program that changed the way I saw emotional learning and communication. As General Manager, I supported facilitators across Australia and New Zealand, ensured program quality, and helped expand the model so more young people could benefit from it. Working so closely with them, I noticed something important:
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They weren’t struggling with the work.
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They were struggling with the business.
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Brilliant practitioners — people who could transform a young person’s confidence in one session — were left unsure about pricing, marketing, setup, or even how to describe what they did. And I realised this challenge wasn’t unique to HHH. It was happening everywhere I looked.
That was the moment everything aligned.
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My leadership background, my operational experience across all kinds of businesses, my work with facilitators, and my passion for helping people succeed all pointed in one direction.
Start Strong Business Coaching was born.
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I created it because I’ve walked beside enough talented people to know that passion alone isn’t enough. You need structure. Support. Practical steps. Someone to talk through the overwhelm with. Someone who doesn’t just give you advice, but helps you build the foundation under your feet.
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Today, my work is simple:
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I help people turn their training into a sustainable business — one they feel confident running and proud to share.
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I don’t expect you to already know everything.
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I don’t expect you to have it all figured out.
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I expect you to care about your work, and to be ready to take your next step.
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I’ll guide you through the rest.
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If you’re ready to build a business that feels strong, grounded, and achievable, I’d love to walk that journey with you.
- Chelle King

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All Rights Reserved.



